I often visit the local forum. Sometimes I see a couple of posts on another pressing issue. Sometimes I stay on the forum in the passive mode admiring the verbal gymnastics conducted by veterans of the site. I often read post full of passion but with no sense. But very often I can come across quite serious business issues there directly related to our work on the copywrite exchange. It seems to me that one of the most popular questions asked by many copywriters on the forum is the following one. So newcomers wonder why they are still ignored by potential customers. It’s just a cry from the heart I suppose. In fact I can understand these guys.

We are all rather shy creatures when it comes to the necessity to establish contacts with customers. Some guys often compare relationships between copywriters and customers with corresponding relationships existing between brides and grooms. In this case brides are in an agony of waiting for the arrival of their suitors. Perhaps you’ve just guessed that suitors are customers. Sometimes grooms don’t hurry to meet with their sweet parts. However, a particular groom can realize that the choice of brides is sufficient. Secondly, many grooms aren’t likely to be kind gentlemen bypassing a so called “boquet” period. So to say shortly they don’t want to give expensive gifts all the time. Moreover gifts can’t be effective all the time. The matter is that some grooms have got rather a negative experience in this field. I mean that they once had to invest much into a potential candidate without a sufficient result. So they don’t want to experience this once again. They don’t want to face disappointments any more. Sometimes brides might appear to be rather dangerous creatures with an extremely bad character. So it’s quite natural that some grooms try to be on the safe side. It’s not advisable to hurry up in this situation.

So as you can see that comparison mentioned above is rather successful one from my point of view because customers really behave like grooms. So with this knowledge you’ll understand their drives much better than ever before. Their behavior is quite natural and correspondently predictable. Therefore I’d like to tell all copywriters that they shouldn’t take offence for customers. Copywriters should take it easy from my point of view. I’m convinced that copywriters should put themselves on customers’ place. They should understand customers because they also have certain difficulties. If you are also experiencing such a situation then I can tell you that you should be patient. Patience is a great thing in copywriting I should say. You’ll find your best customers any way. Don’t be sad, your career in copywriting has just begun and success is waiting for you.

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