To demonstrate this little experiment here, I’ve created the video entitled “Efusjon review”, which if you’re not familiar with the MLM company ‘Efusjon’ it is one of the hottest selling MLM’s on the market right now.
So what I’m going to do is get listed in the top 2-3 results for “Efusjon Review” with my video, to prove my point. By the way, that phrase is being competed for by a million people right now, so it won’t be the easiest result in the universe – also, the video isn’t really an Efusjon Review, it’s actually a commercial for my website. I know, I know, I’m brilliant.
Let me explain briefly how ranking in Google works:
Basically, Google looks for 2 things when they’re ranking a page; Relevancy and Popularity. The relevancy is calculated based off of some complex secret Google formulas, simply put, they want to see if your content is related to the search. Google search bots have no ability to spider videos, so they simply trust what’s in the video description and index the content according to that info.
Popularity is actually much more basic than relevancy, and is simply determined in the following ways:
1. How many sites are linking to the piece of content? (i.e. the video, article, site, etc that you want listed on the top of Google)
2. How high to the pages rank that actually link to the content?
3. How much authority does the overall site have that the content is posted on?
Make sense?
Now that I’ve posted my Efusjon review video, I now will follow a three step process to gradually increase the video ranking.
1. I’m going to use a service called TubeMogul (it’s free) to broadcast my video to about 10 other video sites, with a link pointing back to my original YouTube video.
2. The second step is to broadcast this article all over the internet through specific article directories using a piece of software I recommend in my blog. (See my ‘David Recommends’ on my blog for more details).
3. I’m going to bookmark my video using ‘OnlyWire’ which is a free service if you have the button installed on your blog. Google ‘OnlyWire’ for more information.
After I’m done, I’ll have accomplished one thing – I’ll have more links to my video than any other YouTube video on a similar subject. Google, along with the other search engines, will percieve these links as meaning the video has ‘popularity’ and it will rank it in the top page under that specific search term of ‘Efusjon Review.’
Brilliant, I know…
This information is valuable enough to charge for, but you can do us both a simple favor by bookmarking this content with the OnlyWire button on my blog entry to help share this information across different social networks you’re apart of, that way we can help your friends rank in the search engines, too. I hope you enjoyed this information, and that it helps you dominate your niche in the search engines.
Remember, it’s not what you do today, but what you do consistently for the next six months that will determine how popular your site becomes. If you dominate one small niche per day, in a year you’ll have more than three hundred pages ranking in Google – how cool would that be?
David Wood is a master at Getting Ranked In Google for whatever he wants. If you want to see the video that this experiment is based on, visit his Review of Efusjon now.
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