There are oodles of them on the World Wide Web. We come across them almost every day but are they effective? Do they make you want to truly do the thing they are asking you to do – which is generally to sign up for an email list? What are we talking about? Why, squeeze pages, of course.

What exactly is a Squeeze Page?

It sounds like it has something to do with fruit. What you are squeezing is not fruit but individuals. You want their contact details for your email list. Whether you are searching for product sales leads or newsletter subscribers, a squeeze page is an effective way to acquire what you want.

A squeeze page is in actual fact a landing page. It can be your home page on your site, although if you are running more than one advertising campaign, it might be a different website page, the purpose of which is to get people to opt-in to your list in trade for something. What can they opt-in for? It can be ezines, no cost reports, free website analysis, free catalogs and the like. You decide who you are searching for and which media will find the names and email addresses for you.

These pages are of great consequence since their only purpose is to get the reader to perform an action that has been predetermined by you. The “act” does not have to do with sales directly. You desire to gain the confidence of your likely purchaser before you invite them to consider buying anything from you. Indeed one benefit you will get here is a list of targeted subscribers that are within your target marketplace. Anyone who is definitely not interested will not sign up.

Applying a squeeze page as a sales page may attract folks who are not within your targeted market. If you publish a page that offers “get rich fast” scenarios, you are guaranteed to obtain lots of takers although not the ones you would like. As an alternative advertise a page that offers “reputable website business ideas” and gather the ones you covet.

Characteristics of a Squeeze Page

People shell out a bunch of capital to have squeeze pages built for them. Through this website page, you want to pull out all of the stops to get noticed by your niche. Accordingly, let’s start off at the top, the top of the page that is.

1. Headline. Folks take a quick look over pages when they read on the Internet. Your headline might be the only occasion to secure their attention. Sum that up in a few words and exploit it as your heading: “The Only List Building Solution You Will Ever Need!” Don’t forget to use the same keywords you researched for your site.

2. Get personal. Communicate a revealing account that is germane to your subject matter. Maybe you had a bad habit you sought to beat. Give the reader insight into your problem and how you solved it.

3. Get user-friendly. Utilize bullet points and numbered passages to gain the reader’s attention. Emboldened phraseology stands out and lets the reader glance to find out if you have to say something that they need to take notice of.

4. The action. Do not forget to include what exactly you want them to complete. If it is signing up for something, instruct them how to do it and what they will gain. Have your opt-in form noticeably labeled with a return link to your site.

A squeeze page is one fantastic method of building a targeted list of interested people who will hopefully turn out to be customers. They are a distinguished tactic to not only enlarge your list, but potentially your earnings too.